About Mueller - Mueller Eletrodomésticos

History

Timeline

THE HISTORY THAT CROSSSED DECADES AND MADE MUELLER ONE OF THE BIGGEST ELETRODOMESTIC BRANDS OF THE COUNTRY.

In seven decades, Mueller has consolidated itself in all of Brazil, besides being present in other countries from Latin America, North America, Caribbean, Africa, Asia and Oceania. With industrial parks spanning an area that totalizes more than 139 thousand M², with ISO 9001 and 14001 certifications, the company generates more than a thousand direct jobs and has solid relationships with suppliers and commercial partners. Know about this history and tradition, firmed in the compromise and respect with you and your family.

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KNOW
OUR HISTORY

Timeline

1949
Operation start from Walter Mueller Blacksmithing in june 13th.
1951
Production of the first washing machine in Brazil – Pioner. In the same year, 3 units were sold.
1953
Production of the Pioner goes up to 35 units.
1958
Mueller leaves the blacksmithing business and focus on washing machine’s production.
1961
Creation of the first logo from Mueller that was used for 27 years.
1970
Business growth leads to new executive positions.
1978
The Plus Washer is born, made from glass fiber and reinforced plastic.
1981
An area of 75 thousand meters is acquired, where Muller Electrodomestics stays today.
1982
The Solar Centrifuge starts to be produced.
1983
Beginning of the seasonal production of lawnmowers, which ended in 1994.
1988
The company changes name to Mueller Eletrodomestics S.A. and gains a new logo.
1989
Launch of the best-seller, the Lavin Washer, which, later, changed its name to Poptank and became synonymous with the category.
1990
Mueller launches its first dryer: the Tendal
1994
Creation of the Washer Nina: the first semi-automatic with vertical swirling.
1995
Readjustment of the Mueller logo. A new version was made to best suit it’s evolution.
1997
Starts to work on the cooking business and launches the electric oven line
2001
Inauguration of Mueller Stoves, destined to the production of gas stoves and electric ovens. With a modern and competitive plant to ingress on a new market branch.
2002
Launch of a new communication line with the slogan “It’s from the family”.
2004
Launch of the first automatic washer – Diva.
2004
Enters the electric motors market with Hercules Electrics Motors
2006
Launch of the SuperPop, the innovative washer that won several awards like IDEA and IF, the most important design award from the United States.
2007
Mueller Stoves earns the ISSO 9001.
2008
Launch of the PopStok: the first washer with built-in pantry.
2009
Thor Electrical Conductors (Thor Condutores Elétricos) starts production of electrical conductors.
2009
Mueller Eletrodomestics earns the ISSO 9001.
2010
Mueller Stoves earns the ISO 14001.
2011
The Mueller Participations S/A. holding is created.
2011
Revitalization of the Mueller logo, with the slogan: “Your Family Deserves It”
2012
Mueller is the first company from Brazil to develop a biogas stove.
2012
Wash and dry Special. First washer front load developed and produced in Brazil.
2013
Launch of the first stove line with 3 burners – with the concept of the burner dislocated to the right in the 5 burners line.
2015
Launch of the centrifuges Super and Mega, which has higher market capacity and exclusive support to wash sneakers in the Super model.
2016
Launch of the Energy and Popmatic: which are an amplification of the washing machine portfolio.
2017
Launch of the Piacere Vetro: the first stove with a tempered glass worktop and the exclusive BORDTEC finishing.
2017
Launch of the first washer that does not overflow, with the exclusive system Aquatec: Family Aquatec.
2019
Mueller completes 70 years of history and tradition.
2019
Launch of the semi-automatic washer with a higher capacity, above 10KG: Big 14KG and BIG 16KG.

1949
1951
1953
1958
1961
1970
1978
1981
1982
1983
1988
1989
1990
1994
1995
1997
2001
2002
2004
2004
2006
2007
2008
2009
2009
2010
2011
2011
2012
2012
2013
2015
2016
2017
2017
2019
2019

Innovation

AN
INNOVATIVE DNA

Pionner, innovator and technological. This is the spirit that runs in our veins since foundation. We created the first washing machine in Brazil and, today, we continue to develop modern lines of electrodomestics with cutting edge technology and a lot of intelligence.

“IT’S NOT JUST TO INNOVATE, IT’S TO KEEP INNOVATING”.

First Producer of washing machines in Brazil.

Produces both Íris and Vitra, the first semi-automatic washers with ultra vertical swirling.

Fisrt company to produce stoves with easy clean enameled burners, that eliminate the use of abrasive sponges in the cleaning, while also maintaining the shine and aspect of new for longer.

Produces NINA SOFT, the only clothes centrifuge that has handles for transport

Creation of an exclusive system of thermal insulation of electric ovens, with double door seal and thermal insulation throughout all the oven cabinet. Thus ensuring less energy consumption.

Produces the Superpop, first desmountable washer, winner of several desing awards.

Launches PopStock, the only washer with built-in pantry.

First company in Brazil to develop biogas stoves for home use safely and efficiently. A project in partnership with COOPERBIOGÁS.

Creation of an exclusive system of pan support fixation for glass worktop stoves. Squared and with low relief fit. Besides six support points, offering higher stability and safety while handling pans.

Produces the dryer SUN, the only one with removable hangers and the biggest dryer chamber of the market.

First producer to develop and produce the first front load washer in Brazil, with the exclusive quick access door and removable basket.

BORDTEC: exclusive finish on the floor stove table with Glass Table - only Mueller has it.

Aquatec: Exclusive system that prevents the Washer from overflowing. It has control of entry and exit of water through the panel, three levels of water and automatic shutdown when reaching the selected level.

History

COMPANY
POLICY

RESPONSIBILITY TO ENTER YOUR HOME.

Being part of a family's daily life is always a responsibility. As a result, our products are designed to generate maximum satisfaction and provide ease of use, safety and the well-being of our customer’s homes.

Know our compromisses with quality:

Mueller Stoves compromisses

Mueller Washers compromisses

CONTINUOUS DEVELOPMENT

Consecrated by it’s high quality and searching for smart solutions for people’s daily lives, Mueller stands out with it’s commitment to develop the skills and values of its contributors, besides the partnership with external providers. These actions have as the principal objective the development of new solutions and technologies, seeking the continuous improvements of its processes and products

OUR NATURE IS CONSCIENT

Mueller understands that the concern with protecting the environment and it’s natural resources is the foundation for the perpetuation of its business, attitudes and purposes. In this sense, heavily acts in the prevention of pollution, controlling the generation of waste and in the concern to raise conscience and promote healthy attitudes, adopting a productive and efficient process, clean and responsible. The result of this special formula is what makes Mueller the brand that your family deserves.

Certification

Awards

CERTIFIED
QUALITY TO
FACILITATE YOUR
DAY-TO-DAY LIFE.

The quality and efficiency of the Mueller products are certified and proven by specialists and consumers. People who find, in the experience of our brand, the satisfaction to approve and recommend our excellence by means of awards and certifications.